Philly Art Center

2024

Having previously served as their Assistant Director of Administration, in 2024 I took on the role of Marketing + Design Coordinator for Philly Art Center - creating then managing the marketing calendar, communicating ideas and deadlines with leadership, and collaborating on content creation with the graphic designer.

Oct. 2024

To increase their social media presence and the public’s understanding of their pedagogy, I enhanced the provided copy to design the Instagram series below. I wanted to ensure there was an approachable whimsicality to the post; kid-friendly and fun, but extremely thoughtful.

In the background is a colorful star shape on bottom left, looks like it was drawn with colored pencils. The header text reads "OUR PHILOSOPHY ON CREATIVE LEARNING." The subtext reads "Encouraging dynamic thinking & self-expression while fostering a
In the background is a colorful, leafy shape on bottom right, looks like it was drawn with colored pencils. The header text reads "A WHOLE CHILD APPROACH" The subtext reads "Creating a safe & supportive environment that empowers artists to discover f
In the background is a colorful floral shape on the top left, looks like it was drawn with colored pencils. The header text reads "AGE-APPROPRIATE CURRICULA." The subtext reads "Developing engaging, educational projects with each step of childhood de
In the background is a colorful floral shape on the left, looks like it was drawn with colored pencils. The header text reads "PROCESS OVER PRODUCT." The subtext reads "Understanding that the learning happens in the doing; allowing for autonomy & aut
In the background is a colorful blob shape on the bottom right, looks like it was drawn with colored pencils. The header text reads "MODELING BEST PRACTICES." The subtext reads "Teaching technical skills, offering intentional feedback, & challenging
In the background is a colorful blob shape on the left, looks like it was drawn with colored pencils. The header text reads "JUDGMENT-FREE ZONE." The subtext reads "Highlighting that there are no right or wrong results - just many unique solutions."

Sept. 2024

Saturday classes for Adults and Teens + Tweens were a new addition to their schedule and needed an attendance bump. I wanted the Instagram design to be eye-catching while the copy was simple and highlighted the most important information.

Jul. 2024

Their Fairmount location was expanding from 2 to 4 studios - a huge undertaking with a huge outcome! To alert the families, I used the actual studio blueprints, the brand palette, and descriptive copy to create an Instagram post, email campaign, and poster.

Logos
LMNO Restaurant
STARR
Restaurant Group
Hannah Pipkin