Logos
2018 - 2026
What I love about logos is that they’re born from conversation, understanding, and reflection. You need to know what the client values, what colors call to them, what elements are important to them, and, ultimately, what do they want their visual presence to communicate?
Jan. 2026
When the Philadelphia Eagles made the Super Bowl LX playoffs, Fette Sau, an American BBQ restaurant, requested that celebratory flair be added to their beer flight sheet. Turning their existing pig outline into an actual football was an obvious choice, adding whimsical personification by having it scream “GO BIRDS!” in a Kelly Green speech bubble.
Jul. 2024
Beyond a lifetime a creating, I started seriously developing my visual identity in 2024. I love tulips and pink, and learned this texturizing technique (AKA opacity mask + grain + gradient) that was perfect for florals. After experimenting with different shapes, I landed on this soft but precise base with a thick, shapely, and chaotic outline that feels very me.
Jun. 2024
Bride Jill Krull, for whom I also served as maid of honor, got married at Paradise Lavender Farm and wanted personalized sweatshirts for her bridesmaids, mother, mother-in-law, and the owner of the venue. The bride was thrilled with the design and, while the actual embroidery didn’t quite match the illustration, everyone was happy with the outcome.
Mar. 2021
In a “post-covid” world, Delawarean massage therapist Rachel Carey wanted a digital presence to help expand her client base. She developed the name from her preferred hairstyle while giving massages, and the design was inspired by her love of rabbits, marjoram, natural shapes, and warm earth-tones. While I also designed her website, it is no longer active.
May 2018
Therapist Sally McGinty of Pennsylvania was starting her own business and needed a logo to get the ball rolling. She landed on the name Roots of Change, as her dream was “…to be able to introduce clients to the amazing healing power of nature and to be able to go sessions outside or “walk and talk” therapy.” This logo is still used as the favicon and on the footer of her website.